One of the greatest joys of working in marketing is seeing our clients receive the recognition they deserve.
That’s exactly how we felt when Sheer Edge was announced as the winner of the North Northamptonshire Enterprise Award at the NNBN 2025 Awards. The award recognises excellence, innovation and contribution to the local business community, making it a fantastic achievement for a business that has consistently demonstrated all three.
As marketers, we often find ourselves telling our clients’ stories, shouting about their successes and helping shine a light on the incredible work they do. Every so often, however, those stories receive wider recognition and there’s something incredibly special about being able to step back and applaud from the sidelines.
Founded by Jo Ferreday, Sheer Edge was created with a vision to build a business that offered flexibility while delivering exceptional service. Over the years, that vision has grown into a nationally recognised event management and venue-finding company known for its commitment to clients, attention to detail and passion for creating outstanding experiences.
At Sock and Buskin, we’ve had the privilege of supporting the Sheer Edge team with content and communications, helping to tell the stories behind the business. While we can never take credit for their achievements, we’re incredibly proud to have played a small role in amplifying their message and sharing their successes with the wider business community.
What makes awards like this particularly meaningful is that they don’t happen by accident. Behind every nomination, finalist announcement and winner’s trophy are years of hard work, resilience, innovation and dedication. Those qualities are evident throughout everything the Sheer Edge team does, whether they’re sourcing the perfect venue, managing complex events or going above and beyond for their clients.
Following the win, Jo Ferreday, Co-Founder and Managing Director of Sheer Edge, described the award as recognition of the hard work, creativity and passion of the team, as well as a wonderful opportunity to celebrate alongside other inspiring businesses from across the region.
As a business built around championing others, moments like these remind us why we love what we do. Watching clients grow, succeed and be recognised for their achievements is one of the most rewarding aspects of our work.
So, from everyone at Sock and Buskin, we’d like to offer our warmest congratulations to Jo and the entire Sheer Edge team on a thoroughly deserved award win. We’re delighted to be part of your journey and can’t wait to see what comes next!
